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Already, open source challenges traditional IT vendors and their licensing and training models, which have not developed and reinvented themselves in the way open source has, McErlain says. While not all organisations are deciding open source solutions are best suited to them, an increasing number are growing aware of the potential financial savings and flexibility benefits of running open source, concludes Bruigom.

Open source suits Africa. By Michelle Avenant , portals journalist. Read time 2min 10sec. Driving impact with insights platforms by Market Logic Team. Related Blog Posts. Close Almost there, we just need a few more details. Thank you. We'll be in touch with your business case. Market Logic Software would like permission to share your personal data with our ad partners to allow them to show ads tailored to your interests.

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Introduction to Pricing. Market targeting. Role Of Hr. Topic1 introduction outsourcing. Pricing decision report with introduction to conclusion.

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Marketing Options International Credentials 1. Credentials www. Credentials Version 1. With a personal touch. Just Like You. Appendices Marketing Options International works with intelligence and passion to deliver the best possible outcomes for our clients. Here are some recent examples of how we have successfully addressed their challenges… Oracle's Policy Automation solution for the Public Sector is an innovative, scalable product family designed to enable fairness, consistency and cost-efficiency in a key area, for government agencies throughout the world.

With new releases in ,Oracle wanted to raise awareness, evoke interest and generate sales pipeline amongst UK Public Sector decision makers. Marketing Options International devised a themed, tactical online campaign offering free download of an exclusive Policy Automation Crisis report, produced by the Economist Intelligence Unit.

We ran off-page advertising, advertorial, text links, newsletter alerts and banners. Cognizant needed a high profile exhibition stand, drinks reception and evening gala dinner. Marketing Options International provided both strategic and practical solutions to develop a completely integrated exhibition campaign encompassing both electronic and physical invitations to a highly targeted database, pre-event planning and execution of the exhibition space and evening dinner.

This ran through all pre-event communications and allowed for eye-catching graphics and activities on site — complete with a snow machine and snow bar! The event directly generated pan-European leads which developed into valuable business opportunities. Following our successful launch of their international brand in the UK, Crystal CG International wanted to host a networking event to display their ground-breaking 3D visualisation capabilities to their target audiences.

We designed a creative audience generation campaign featuring a stunning 3D grasshopper image, warm colours from the brand palette and a light, summery copy theme. Careline Services recruited Marketing Options International to develop a powerful new brand identity. The company had become a leading UK provider in its field, but the brand had little marketplace recognition despite an impressive blue-chip client list.

Business opportunities were generally limited to word-of-mouth, because the value proposition was misunderstood.